4/29/2023 0 Comments Squier bullet jazz bass review![]() ![]() I think it’s cleaner just to give it a new product series name.Īs such, the Fender American Ultra series is the next and latest step in the lineage of their premier active USA guitar line, replacing the Elite line, which replaced the Deluxe line before it. At the very least, they’d have to call it an “Elite II” or borrowing from a popular mobile device company go with “generations”, such as “Elite Gen2.” But I don’t like that approach. Fender has made enough valuable change to this model they had to change its name somehow. I’ve seen it argued online that Fender didn’t need to change the name of the product, but I disagree. Then you have to find a way to differentiate that product in meaningful ways to give it a strong enough identity to separate it from its predecessor(s) and show progress in value. So, it ends up being a more linear/vertical movement in innovation, and not so much horizontal. You have to walk that fine line of improvement more along the lines of refinement, rather than change. Here’s the question: “How do you create a next-generation product, while still preserving the critically required pedigree and core experience for such an iconic model?” It’s a challenge. What I will do, though, is update the company line with regard to the new Ultra series. Back in April of 2018, I did a full review of the Fender American Elite Jazz Bass V, which included a good bit of Fender history, which I will not repeat here (but which you can read at ). ![]()
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